DIGITAL MARKETING

    SALES STRATEGY  Sales strategy is also called Marketing Strategy. A sales strategy is defined as a documented plan for positioning and selling your product or service to qualified buyers in a way that differentiates your solutions from your competitors . Sales strategies are meant to provide clear objectives and guidance to your sales organization.    The FOUR Selling strategies includes -  Script based selling - Salespeople memorize and deliver sales pitches verbatim when they utilize a script based selling strategy. Script based selling is also called canned selling Needs - satisfaction selling - It is a sales approach where the sales person probes into the needs of the consumer, both stated or expressed needs and unstated or tacit needs and then prepares his sales pitch or presentation in accordance to these needs in order to satisfy the consumer.  Consultative selling - Consultative selling is a sales approach that prioritizes relationships and open dialogues to identify and pr

        TECHNICAL MARKETING  Technical marketing is marketing that focuses on the key specifications and features of a product. It is generally used when a basic and general overview of a product wouldn’t impress the target market.  Role of Technical Marketing - Technical marketing engineers contribute their technical knowledge to marketing campaigns and products They collaborate with sales teams to develop marketing materials, provide sales teams and clients with technical product support and participate in product demonstrations. Technical Marketing skills includes - SEO SEM PPC SMM Email marketing UX Design Data visualization CRO CRM CMS tools 10 ways of successful Technical Marketing are -  Create a successful marketing plan  Position on brand your company creatively and carefully Holistically evaluate your website to maximize your future time and spend Show your products or services in practice with compelling case studies Offer the technical data your customers need Engage with y

          GOOGLE ADWORDS  Google adwords is defined as one of the services advertisers use for online promotion of their content, brand, website etc through certain defined keywords to achieve traffic or leads. This type of online advertising can be targeted local, national and for international distribution.  The topmost benefit of Google adwords is that it works faster than SEO. Both SEO and Google adwords are search engine marketing strategies to generate more traffic and leads. But, a well optimized Adwords campaign can work much faster for a business to get the much coveted first spot in search. Benefits of Google Adwords to grow your Business includes - Adwords works faster than SEO Increase brand awareness  Reach more customers through their Gmail inbox Reconnect with visitors of your website - Remarketing on display network Remarketing on search network  Measure your performance consistently Explore more using your ads Tackle your competition better Google Adwords would be the

     REPORTING AND EVALUATION  Reporting is the documentation of results of monitoring and evaluation and the presentation of them to appropriate audiences at specified times. To help ensure efficiency the purpose of reporting should be clearly defined.    HOW DO YOU EVALUATE A REPORT ? Avoid overclaiming your role in making a difference Choose case studies carefully Explore alternative interpretations Be clear about the limitations of your data Be open about your sample size Report negative findings HOW DO YOU WRITE A EVALUATION REPORT ? Components of an evaluation report includes - Executive summary Preface Content page Introduction  Findings  Conclusions Recommendations Appendices The evaluation report is the key product of the evaluation process. It’s purpose is to provide a transparent basis for accountability for results, for decision making on policies and programmes for learning, for drawing lessons and for improvement. The Evaluation criteria covers all aspects of making an en

     CAMPAIGN CREATION FOR CLIENT  A campaign is a process of creating awareness among the public towards something.  Campaign allows you to promote your products or services on Google’s vast network of search results, websites, videos, mobile apps, maps, shopping listings, and so on. You will choose a campaign type based on your marketing goals, brand strategy and how much time you can invest.  Everyday successful marketing campaigns for clients by R&A - Define goals. The first step of a campaign is to outline a set of goals Set a budget  Determine the target Audience Select your medias Develop your messaging Measure the results If required - compare with the competition The process of creating campaigns - Preliminary research and goal setting Engagement of key stakeholders  Audience Research Strategic and tactical planning Implementation Monitoring and Reporting An effective marketing campaign is surely needed to progress in the field of marketing.  An effective marketing campaig