DIGITAL MARKETING

     DIGITAL MARKETING VS TRADITIONAL MARKETING  Digital Marketing defines as the component of marketing that utilizes internet and online based digital technologies such as desktops, computers, laptops, mobile phones and other digital media and platforms to promote products and services.                                                                               Traditional Marketing refers to any type of marketing that isn’t online. It includes print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.  The Major difference between traditional and digital marketing is the medium through which an audience encounters a marketing message.  Traditional marketing uses traditional media like magazines and newspapers whereas digital marketing uses digital media such as social media or websites. Of Course traditional marketing doesn’t mean it’s old fashioned. But Digital mar

                                                                SEM VS SEO  SEM - Search Engine Marketing is a digital marketing strategy used to increase the visibility of websites in search engine result pages. It is also alternately referred to as paid search or pay per click.  SEO - Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Search Engine Optimization ( SEO ) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing ( SEM ) is to get traffic and visibility from both organic and paid search. SEO is where you focus 100% on ranking in the organic results. SEM is when you tap into both SEO and PPC in order to get traffic from search engines. SEO is a limited term whereas SEM is a wider term that includes SEO and PPC. SEO falls “under” the umbrella category of SEM. One of the main differences be

              DIGITAL MARKETING - IN TODAY’S GENERATION DM - Digital marketing is a component of marketing that maximizes internet and online based digital technologies such as desktops, laptops, computers, mobile phones and other digital media and platforms to promote products. Digital marketing is also known as Internet marketing. Today, this world is nothing without Digital marketing. It teaches how to scale, build up and sustain your brand’s reputation ( online )across all relevant digital platforms. Nowadays business sustains through online presence, reviews and customer testimonials.  With the help of Digital Marketing, You can reach an enormous audience in a way that is both cost effective and measurable. Your money can  be saved with high reach of customers for less money than traditional marketing methods. Let know your audience and allow them to know you personally which will help in creating brand loyalty.  WHY IS DIGITAL MARKETING SO SUCCESSFUL ? Retarge

                                       AFFILIATE MARKETING  AM - Affiliate marketing is a process by which an affiliate earns a commission for marketing another person’s or company’s products. In short, promoting for other companies. The affiliate simply searches for a product they enjoy, then promotes that product and earn profit from each sale they make.  HOW DOES AFFILIATE MARKETING WORK ? Find and join an affiliate programme Choose and decide which offers to promote Create a unique affiliate link for each offer Share those links on your blogs, social media platforms or websites Collect a commission anytime someone uses or clicks your links to make a purchase Affiliate marketing strategies to grow your brand - Choose the right affiliates Try and attract sales with coupons, Deals and promotions Leverage the powers of Niche influencers  Build a Robust affiliate network Leverage affiliate promotions from multiple sources Optimize your product pages for conversions

                        INFLUENCER MARKETING Influencer marketing is defined as a genre of social media marketing including endorsements and product placement from influencers, people and organizations who have a purported export level of knowledge or social influencers in their field.  It is a type of marketing that concentrates on using key leader’s to drive your brand's message to the large markets. Instead of marketing directly to a large group of consumers you rather inspire or hire or pay an influencer to get out the word for you. For every influencer, 5 Instagram app types includes - Rivuu Schedugram All Hashtags VSCO - Visual supply company Lightroom 7 Best influencer sites includes - Famebit Collectively Grapevine logic Revfluence Hypemarket  Influencer marketing is really effective. Influencer Marketing enables Brands to - Build trust and expand reach to influencer followers  Strengthen brand messaging through authentic endorsements Influence consum

                        PAY PER CLICK Pay per click is a digital method. It is purely an internet advertising model used to drive traffic to websites in which an advertiser plays a publisher when the ad is clicked or opened. It is commonly associated with first tier search engines, a software system that is made to carry out web searches which means to search the world wide web in a systematic way for particular information specified in a textual web search query. It’s a way of buying visits to your own site, rather than attempting to earn those visits organically.  Search engine advertising is one of the most popular forms of PPC.  Google Ads, Facebook Ads, Twitter Ads, are the most popular platforms for PPC advertising. Certain PPC strategies - Your long tail keywords to be remarket Your Conversation channel to be reversed Engineered The inverted unicorn tactic to be used All in on messenger marketing to be used. An advertising slush fund must be t

        RADIO ADVERTISING  In a very simple language Radio is an electronic device. Also it is the technology of signaling and communicating using radio waves. These radio waves are electromagnetic waves of frequency.  Different types of Radio includes - Conventional FM MPT 1327 Tetra P25 DMR ( Digital Mobile Radio ) Radio Advertising defines the acquiring commercials to promote products or any services. Advertisers pay commercial radio stations for airtime and in return the radio station broadcasts the advertisers commercial to it’s listening audience.  3 Divisions of Radio Advertising are - Live Read Sponsorship Produced spot Radio Advertisement is very effective as well as productive in various ways - It is cost effective at building your brand It allows you to target specific demographics Radio Advertising gives you the emotional edge An effective advertising medium because it’s 100% audio based Advertiser’s message can resonate in the consumer’s ear

                                VIRAL MARKETING  Marketing refers to the enterprise a company undertakes to promote the buying or selling of a product, service or goods. It is one among the primary components of business management and commerce. Marketers do market research and advertising to promote their business. They can direct their product to other businesses or directly to consumers.  Viral Marketing is also known as viral advertisement. It is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. It’s a process of how consumer’s spread information about a product with other people much in the same way that a word spreads from one person to another.  Viral marketing can help in creating a lot of positive impact during promotional product launches or campaigns. Also tremendous visibility, exposure and better traffic takes place which results in increased sales revenue. HOW DOES VIRAL MARKETING WORK ? I