EMAIL MARKETING

            EMAIL MARKETING 


E mail defines a way of sending electronic messages or data from one computer to another. It is a method of exchanging messages between people using electronic devices whereas Email marketing defines the act of sending a commercial message, typically to a group of people through email. In its comprehensive sense every email sent to a current customer could be considered email marketing. 

As we have email marketing campaigns as such it also includes email to send advertisements, request business, solicit sales or donations. Email marketing is really effective rather it is more effective than social media. Even the buying process is much faster than social media. 

Certain types of Email marketings are as follows -

  1. Email Newsletters

  2. Acquisition Emails

  3. Retention Emails

  4. Promotional Emails



It is also one of the segments of internet marketing. Also it encompasses online marketing via websites, social media, blogs etc. Email marketing also includes newsletters with updates of the company or promotions of sales and exclusive deals for subscribers.

How to get started with email marketing ?

  1. An email marketing service provider to be chosen

  2. Contact for your email marketing list to be gathered

  3. Contacts to be added into your email marketing account

  4. Your welcome email to be set up

  5. A reusable email template to be created

  6. Writing persuasive message to be practiced 

  7. Time to be spent on subject lines

  8. It should be previewed and tested before sending

  9. Your email to be sent at the perfect time

  10. Results to be tracked

This helps you grow your business and get connected with email marketing.



Email marketing gives the fastest service. It allows you to segment your customers into different lists based on their preferences to send highly personalized content. It is a highly effective Digital marketing strategy of sending emails to prospects and customers.


For Further queries or reviews, please drop in the comment box below. 

Comments

Post a Comment

Popular posts from this blog

SOCIAL MEDIA MARKETING

Image
                               SOCIAL MEDIA MARKETING SMM - Social media marketing is the proper use of social media and websites to advance or promote a product or service. As we know e marketing and digital marketing are still dominant in the academic community, social media marketing is becoming more popular for both practitioners and researchers. Social media marketing is the best use of social media platforms to connect with the audience to build the brand, increase sales and drive website traffic.  Some ideas to skyrocket the traffic - Your goals to be defined Your target audience to be learned Social media platforms to be chosen wisely A winning game plan for social media marketing to be built.  Social media content calendar to be set up Your strategy to be empowered by the tools The art of storytelling to be used Your brand to be humani...
Read more

ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Image
                    ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING  AI - Artificial Intelligence is transforming customer facing services for digital marketers by increasing efficiency and optimizing user experience. Best and common example of AI across the web is the use of chatbots to provide customer services to users . While everyone else is asleep, let your chatbot work for you.  With the help of Artificial Technology, marketers can spot micro trends and even predict trends. Then can they make strategic decisions? As a result, brands can reduce digital advertising waste and ensure that their spend delivers the best possible results. Use of AI in marketing - To make automated decisions based on - Data collection Data Analysis Additional observations of audience or economic trends that may impact marketing efforts.      2. AI is often used in marketing effor...
Read more

SALES FUNNEL

Image
     SALES FUNNEL  A sales funnel is a model for visualizing every stage in the customer journey, from the time prospective customers learn about a brand to the moment they make a purchase. It allows you to bring your potential customers one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos articles and landing pages that will do the selling for you. Having a visible sales funnel helps a team monitor the progress of their efforts and gives them an accurate picture of what needs to happen to boost the company’s revenue.  Improving sales results means more money for the company and for the representatives who earn a commission. How to Build a Sales Funnel Fast ? Analyze your audience’s behavior Capture your audience's attention Build a landing page Create an email drip campaign Keep in touch Stages of the sales funnel - Awareness Interest and evaluation Desire Action Re engagement Steps of sale...
Read more