PAY PER CLICK

                       PAY PER CLICK


Pay per click is a digital method. It is purely an internet advertising model used to drive traffic to websites in which an advertiser plays a publisher when the ad is clicked or opened. It is commonly associated with first tier search engines, a software system that is made to carry out web searches which means to search the world wide web in a systematic way for particular information specified in a textual web search query.



It’s a way of buying visits to your own site, rather than attempting to earn those visits organically. 

Search engine advertising is one of the most popular forms of PPC. 

Google Ads, Facebook Ads, Twitter Ads, are the most popular platforms for PPC advertising.

Certain PPC strategies -

  1. Your long tail keywords to be remarket

  2. Your Conversation channel to be reversed Engineered

  3. The inverted unicorn tactic to be used

  4. All in on messenger marketing to be used.

  5. An advertising slush fund must be there.

  6. Audience network in facebook ads must be turned off

  7. To build brand bias off topic content to be created and advertised



Pay per click is also called as cost per click. It is important because it is the number that is going to determine the financial success of your paid search campaigns or movements and how much Google Ads will cost for you. PPC may seem too expensive; this is our assumption many of the clients have when they come on board. If you are managing your ad spend poorly and getting no Return on investment, then definitely PPC is way too expensive. 



Generate Leads at Low Costs - Because pay-per-click marketing allows you to reach leads and prospects when they're researching and looking to buy, it's a highly effective way to bring interested visitors to your site.


Feel free to comment your views regarding PPC - Pay Per Click, in the communication section below.

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