RADIO ADVERTISING

       RADIO ADVERTISING 



In a very simple language Radio is an electronic device. Also it is the technology of signaling and communicating using radio waves. These radio waves are electromagnetic waves of frequency. 

Different types of Radio includes -

  1. Conventional FM

  2. MPT 1327

  3. Tetra

  4. P25

  5. DMR ( Digital Mobile Radio )


Radio Advertising defines the acquiring commercials to promote products or any services. Advertisers pay commercial radio stations for airtime and in return the radio station broadcasts the advertisers commercial to it’s listening audience. 

3 Divisions of Radio Advertising are -

  1. Live Read

  2. Sponsorship

  3. Produced spot



Radio Advertisement is very effective as well as productive in various ways -

  1. It is cost effective at building your brand

  2. It allows you to target specific demographics

  3. Radio Advertising gives you the emotional edge

  4. An effective advertising medium because it’s 100% audio based

  5. Advertiser’s message can resonate in the consumer’s ears with proper voice acting, sound designing and copy

  6. It is extremely effective if done properly


HOW TO WRITE THE RADIO AD SCRIPT ?

  1. Tailor the Message to Your Audience. You'll need to make sure your radio ad script has the right tone, language, and personality to reach your particular audience

  2. Write for the Ear and the Eye

  3. Show Empathy

  4. Include a Strong Call-to-Action

  5. Add an Incentive

  6. Keep it Simple

 

 

Although competition from new technologies is growing, traditional radio in the form of AM and FM broadcasting remains in a very strong economic condition. Furthermore, radio audiences remained stable throughout the 1990s, which in turn helped to increase radio advertising revenues.

Give your views and thoughts regarding Radio Advertisement in the comment section below. 

 

 

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