SEO VS SEM

                                                              SEM VS SEO 


SEM - Search Engine Marketing is a digital marketing strategy used to increase the visibility of websites in search engine result pages. It is also alternately referred to as paid search or pay per click. 



SEO - Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.



Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

SEO is where you focus 100% on ranking in the organic results. SEM is when you tap into both SEO and PPC in order to get traffic from search engines.

SEO is a limited term whereas SEM is a wider term that includes SEO and PPC. SEO falls “under” the umbrella category of SEM.

One of the main differences between SEO and SEM is speed.



SEO Falls Under The SEM Category

SEM and SEO are both equally important for a company to achieve their desired results. In certain situations, SEO might be the answer, and in other cases, SEM might be the solution. Sometimes, a combination of both.


Put your views regarding SEO and SEM in the comment section Below. 

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