VIRAL MARKETING

                              VIRAL MARKETING 

Marketing refers to the enterprise a company undertakes to promote the buying or selling of a product, service or goods. It is one among the primary components of business management and commerce. Marketers do market research and advertising to promote their business. They can direct their product to other businesses or directly to consumers. 



Viral Marketing is also known as viral advertisement. It is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. It’s a process of how consumer’s spread information about a product with other people much in the same way that a word spreads from one person to another. 

Viral marketing can help in creating a lot of positive impact during promotional product launches or campaigns. Also tremendous visibility, exposure and better traffic takes place which results in increased sales revenue.



HOW DOES VIRAL MARKETING WORK ?

It is a style of promotion that counts on an audience to initiate the message of any product or service. 

Generally marketing is considered viral when it reaches the point where it is being shared by the public at larger than just it’s target audience. 


Viral marketing is very effective and successful because it creates the curiosity and desire needed to generate the demand for any product or service. Viral marketing is designed to generate excitement over nothing. 


Top 3 viral marketing campaigns includes -

  1. Old spice ‘ The man your man could smell like ‘ campaign.

  2. Dove ‘ Real beauty sketches ‘ campaign

  3. ALS Ice Bucket Challenge


Make your business viral -

  1. Understand the viral content

  2. Maximize the social sharing

  3. Always make use of paid ads

  4. Bug into emotions

  5. Go with the right product

  6. Mark the right people and target them


It is the easiest way to promote your business and grow .


Everyone’s perspective differs. Kindly put your reviews regarding viral marketing, below in the comment section. 

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