CLIENT - ORIENTED STRATEGY

             CLIENT - ORIENTED STRATEGY 


As a digital marketer, you will have to create strategies for multiple clients. To make a strategy, you should know your client first. Client oriented strategy is defined as a business strategy that’s based on putting your customer front and the core of your business in order to provide a positive experience and build strong and long term relationships.



Client oriented includes -

  • They know how to listen to their customers and teams

  • Well focused on results

  • They aim to inspire people rather than trying to sell their product 

  • They trust their own intuition when it comes to devising the innovations of tomorrow.



Steps to become customer oriented -

  1. Create a customer value proposition

  2. Recruit customer friendly people

  3. Treat your employees well

  4. Train your team

  5. Walk the talk

  6. Implement a CORE programme

  7. Listen to the voice of the customer

  8. Define your standards

  9. Empower your staff

  10. Coordinate functions



With a customer orientation approach, your business would focus directly on solving for the customer. It all boils down to helping people. As a business, this tactic is useful because it's more expensive to acquire new customers than to retain current customers.



These are the valuable extremities regarding Client - oriented strategy. Put down your thoughts in the comment section provided. 

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