CONVERSATIONAL MARKETING

            CONVERSATIONAL MARKETING 


It is a method of engaging with website visitors and converting leads via dialogue driven activities. Conversational marketing style of inbound marketing puts a kingpin on interactions with the consumer, not simply one way transmission by the brand. 



Use of Conversational Marketing as a competitive advantage -

  • Convenience for customers

  • Scalable for your Business

  • Context in conversations

  • Personalization tool

  • Use to create personas

  • Collect customer feedback

  • Qualify leads faster

  • Build customer relationships



Apply conversational Marketing through your content, you can do that through -

  • Email marketing

  • Social Media

  • Virtual and in person events

  • Webinars

  • Forms of surveys 

  • Sales or landing pages

  • Video

  • Frequently asked questions



Conversational Marketing is very effective because it builds relationships with customers through the experience of a conversation. Instead of asking people to go through lead capture forms and wait for a response. 

Also helps in expansion of your customer base, develop loyal customers and grow your income.



It enables you to foster customer relationships and improve your online customer experience by communicating and customising interactions online. Live chat, chatbots and messaging apps are used to enable these personalised conversations.



Go through our previous blogs for more knowledge regarding Digital Marketing and its categories.

Throw your views on Conversational Marketing through the comment Box provided.

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