DIGITAL MEDIA : PLANNING AND BUYING

      DIGITAL MEDIA : PLANNING AND BUYING 



A great process that helps businesses and brands connect with prospects and customers as they move through t5he stages of the buyer journey. The steps of the media buying and planning are as follows - 

  • Identify target audiences through comprehensive market research



Media buying has always been integrated across available channels, today the process is integrated across practices into activities that used to be considered separate. 

Technology has intertwined social media, blogging, PR, communications and branding such that media planning and buying must take all of them into consideration.


                               


Media planning and buying involves -

  1. Strategy

  2. Negotiations

  3. Placement of ads


The five steps of the media buying and planning process are as follows -

  1. Identify target audiences through comprehensive market research

  2. Understand your audience's interests

  3. Find your audiences when they are more receptive to your messages

  4. Deliver creative that motivates them to take action

  5. Test and retest your ad placements and creative to uncover what’s working and what’s not. Refine and Improve.


Most media buying consists of a mix of traditional and targeted media placement activities. The similar mix depends on your brand and more specifically, where you can meaningfully connect with your ideal audiences. 

It also depends on the goals of your marketing campaign, whether you want to generate awareness or prompt sales of specific products and services. 


Put down your views regarding Digital Media planning and buying, in the comment section provided. 

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