GOOGLE ANALYTICS

                             GOOGLE ANALYTICS 


Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing platform brand. Google launched the service in November 2005 after acquiring urchin.



Google Analytics is used to track website activity such as session duration, pages per session and bounce rate of individuals using the site, along with the information on the source of the traffic.



Process to enable Google Analytics -

  1. Sign in to your Google admin console

  2. From the admin console home page, go to apps additional Google services

  3. Click service status

  4. To turn on or off a service for everyone in your organization, click On for everyone or Off for everyone and then click save

  5. Optional, To turn a service on or off for an organizational unit :

  • At the left select the organizational unit

  • Select on or off

  • Click override to keep your setting if the service for the parent organizational unit is changed

  • If overridden is already set for the organizational unit, choose an option :

       * Inherit - Revert to the same setting as its parent

                  * Save - saves your new settings ( even if the parent setting changes )  


  • To turn on a service for a set of users across or within organizational units, select an access group. For details go to turn on a service for a group. 



Benefits of Google Analytics includes -

  1. Track online Traffic

  2. Understand user behaviour 

  3. Offline to online tracking

  4. Data Reports and customization

  5. Improve online Advertising with marketing analytics

  6. Improve SEO and Content Marketing 

  7. It conversion tracking

  8. Easy to find your target audience



Google Analytics is a modern day analysing criteria. You can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. It can do wonders for your business in more technical and advanced ways.

Google Analytics provides you with valuable insights that can be used to improve the performance of your website and increase conversions. 


Go through our Previous Blogs and grasp ideas regarding different technical topics and also feel free to throw your thoughts and perspectives in the comment section provided.

                       

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