WEB ANALYTICS

                                    WEB ANALYTICS



Web Analytics is defined as the measurement, collection, analysis and reporting of web data to understand and optimize web usage. It is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and develop website effectiveness. 



  • The main focus is on identifying measures based on your organizational and user goals and using the website data to determine the results of those goals and to drive strategy and improve the user’s experience.

  • Motive is to collect, report and analyse the website data.



Types of Web Analytics tools includes -

  • Content analytics tools

  • Customer analytics tools

  • Usability analytics tools

  • Social media analytics tools

  • SEO analytics tools

  • General entrepreneur analytics tool

  • Open source web analytics tools


Importance of Web Analytics includes -

  • It provides insights and data that can be used to create a better user experience for website visitors

  • Understanding customer behavior is also key to optimizing a website for key conversion metric


Top 10 free content analytics tools -

  • Google Analytics

  • Bitly

  • Piwik

  • Open web analytics

  • Clicky

  • Similar web

  • SEMrush

  • Moz Keyword explorer

  • Cyfe

  • Google search console 



Web Analytics is super effective. Web analytics isn’t going anywhere, if anything, the tools will just become even better and more useful. If you are serious about making headway, you should not overlook web analytics in your plan. 


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