WEB REMARKETING

               WEB REMARKETING


It is a way to connect with people who previously interacted with your website or mobile app. Web Remarketing allows you to strategically position your ads in front of these audiences as they browse mobile google or its concerned websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. 



  • Remarketing is also known as retargeting

  • It is the tactic of serving targeted ads to people who have already visited or taken action on your website

  • In terms of technical execution, remarketing is the process of using a Javascript tag to place a cookie in the user's browser.



What does online retargeting do ?

  1. It enables you to remind your customers of your products and services after they leave your website without buying

  2. It allows you to show your visitors relevant ads when they visit other sites.

  3. Retargeting works with apps and search as well as website banner ads. 



Remarketing can be categorized into Five main types -

  1. Standard Remarketing

  2. Dynamic Remarketing

  3. Remarketing Lists for search ads

  4. Video Remarketing

  5. Email Remarketing



Remarketing is effective and easy to build. They can have a high ROI. Remarketing gives you a second chance of converting those could have been customers. If you found that people interacted with your facebook page or Blog but didn’t end up buying your products, You can get them back to your site to buy. 



These are my thoughts and views regarding Web Remarketing. Put down your ideas and thoughts regarding this in the comment section provided. 

Also go through our Blog for more updates.


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