DIGITAL MARKETING VS TRADITIONAL MARKETING

    DIGITAL MARKETING VS TRADITIONAL MARKETING 


Digital Marketing defines as the component of marketing that utilizes internet and online based digital technologies such as desktops, computers, laptops, mobile phones and other digital media and platforms to promote products and services.  

       

                                                                  



Traditional Marketing refers to any type of marketing that isn’t online. It includes print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences. 



The Major difference between traditional and digital marketing is the medium through which an audience encounters a marketing message. 

  • Traditional marketing uses traditional media like magazines and newspapers whereas digital marketing uses digital media such as social media or websites.

  • Of Course traditional marketing doesn’t mean it’s old fashioned. But Digital marketing means to grow the market digitally, technically advanced. 

  • Digital marketing uses every touch point of your daily use of the internet to reach you. Digital marketing is just as important as traditional if not even more so, but Traditional marketing is a steady process rather than digital. 

  • Traditional marketing doesn’t allow direct interactions with customers whereas digital marketing offers a higher level of engagement and interaction. 

  • For spreading your advertisements or promotions, you need print, newspapers, radio in traditional marketing whereas in digital marketing you can spread out through social media platforms, internet, websites. 



Traditional marketing still has a role to play in advertising but it eventually will be replaced by a digital world . If you don’t want to abandon your traditional marketing methods just yet, use it for when you want to reach people locally but start investing more time in your digital marketing .


Put down your comments regarding Traditional and Digital forms of marketing in the comment section Below. 

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