CONTENT MARKETING

                CONTENT MARKETING


CM popularly called as content marketing, is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. A very popular form of business is this.


It is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.Content marketing is used to attract and develop a specific target audience with the ultimate goal of creating true customer engagement.

There are many such examples of content marketing which includes -

  1. Educational articles

  2. E - books

  3. Videos

  4. Entertainment

  5. Webinars 

All these answer specific questions people have and provide them with something they can’t get elsewhere. Obviously we all want our products to be the best and this is the best way to turn your product, no matter how common, into something that is not like everyone else’s.



Let's explore different categories of content marketing -

  1. Blog content marketing

  2. Infographic content marketing

  3. Podcast content marketing

  4. Video content marketing

  5. Social media content marketing

It’s so easy and rapid to form different accounts and businesses on different platforms these days. 

These are the steps to create a content marketing strategy to grow your business -

  1. Your Mission and your goals to be set

  2. KPIs to be established

  3. Audience to be known 

  4. Your current position to be assessed

  5. Best content channels to be figured out

  6. Content types to be decided

  7. Resources to be identified and allocated

  8. A content calendar to be created

  9. A proper content to be created

  10. Market and distribution to be done 

  11. Later , results are measured.


It starts with identifying and customer’s needs. It is often used by businesses to grow faster and make it more profitable.

If you have any queries or ideas regarding CM then please mention your views in the comment box below.

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