DIGITAL MARKETING

   THE ART OF PITCHING  The essence of pitching is to get off to a fast start, demonstrate the relevance of what you do, stay at a high level, listen to audience reaction and then pitch over and over again until you get it correct. It’s a high business strategy . A business pitch is basically delivering a business plan verbally . A pitch typically takes the form of an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective investors.  Purpose of a Pitch - To quickly get the potential investor’s attention Let them know what you have and what you are offering to get them to say - Tell me more It is necessary to note each pitch differs based upon the context of the idea being presented Pitching Skills includes - It is right for any member of your team for whom communicating value and influencing customers to make favourable decisions is an important part of what they do. This could include people working in a variety of disciplines inc...

                              GOOGLE ANALYTICS  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing platform brand. Google launched the service in November 2005 after acquiring urchin. Google Analytics is used to track website activity such as session duration, pages per session and bounce rate of individuals using the site, along with the information on the source of the traffic. Process to enable Google Analytics - Sign in to your Google admin console From the admin console home page, go to apps additional Google services Click service status To turn on or off a service for everyone in your organization, click On for everyone or Off for everyone and then click save Optional, To turn a service on or off for an organizational uni...

               CLIENT - ORIENTED STRATEGY  As a digital marketer, you will have to create strategies for multiple clients. To make a strategy, you should know your client first. Client oriented strategy is defined as a business strategy that’s based on putting your customer front and the core of your business in order to provide a positive experience and build strong and long term relationships. Client oriented includes - They know how to listen to their customers and teams Well focused on results They aim to inspire people rather than trying to sell their product  They trust their own intuition when it comes to devising the innovations of tomorrow. Steps to become customer oriented - Create a customer value proposition Recruit customer friendly people Treat your employees well Train your team Walk the talk Implement a CORE programme Listen to the voice of the customer Define your standards Empo...

                WEB REMARKETING It is a way to connect with people who previously interacted with your website or mobile app. Web Remarketing allows you to strategically position your ads in front of these audiences as they browse mobile google or its concerned websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.  Remarketing is also known as retargeting It is the tactic of serving targeted ads to people who have already visited or taken action on your website In terms of technical execution, remarketing is the process of using a Javascript tag to place a cookie in the user's browser. What does online retargeting do ? It enables you to remind your customers of your products and services after they leave your website without buying It allows you to show your visitors relevant ads when they visit other sites. Retargeting works with app...

                    ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING  AI - Artificial Intelligence is transforming customer facing services for digital marketers by increasing efficiency and optimizing user experience. Best and common example of AI across the web is the use of chatbots to provide customer services to users . While everyone else is asleep, let your chatbot work for you.  With the help of Artificial Technology, marketers can spot micro trends and even predict trends. Then can they make strategic decisions? As a result, brands can reduce digital advertising waste and ensure that their spend delivers the best possible results. Use of AI in marketing - To make automated decisions based on - Data collection Data Analysis Additional observations of audience or economic trends that may impact marketing efforts.      2. AI is often used in marketing effor...

               MARKETING - SOFT SKILLS It defines soft skills as means to communicate in a better and well behaved manner. Soft skills are the skills that enable you to fit in at a workplace. Soft skills are also called common skills or core skills .  Marketing soft skills, to become a successful marketer, the soft digital marketing skills that you ‘’will need to develop are - Adaptability Curiosity Team work Honest’ Being a good listener  Hard skills are structured and systematic whereas Soft skills help you accomplish the technical skills. They help you adapt to certain situations. Skillset distinguishes you from the rest of the crowd. Soft skills are very effective in growing your business and produce positive outputs. Along with soft skills, you also need Hard skill software to promote your products and service.  Hard skills marketers need - Get to know SEO Embrace and prioritize ...

          INSTAGRAM VS FACEBOOK  Instagram, a popular social Media platform. It is an American photo and video sharing social networking service created by Kenin Systrom and Mike Krieger. It allows users to edit and upload photos and short videos through a mobile app. Facebook, a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students. Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. Both INSTAGRAM and FACEBOOK are popular social networking sites. Both of them have their respective benefits and popularity but also, there are certain dissimilarities between them, which includes the following : The instagram post has over 2400 likes compared to facebook’s 21. Instagram has 20 comments while the facebook post only has 1. Even on a more popular post on facebook, the engagement from instagr...